Dutch

Serial Cannabis Entrepeneur

Jaïr velleman

Jair Velleman is an award-winning Dutch cannabis entrepreneur, activist, and philanthropist based in Amsterdam.

During the 1990s, Jair founded Gold Label Nutrients, the Home Grown Expo, and Garden Culture magazine. In 2011, he became the sales director and a co-owner of the Gavita lighting company—earning him the nickname “The Lighting King.” After selling Gavita in 2016, he became a co-owner of both DabStars and Lbs. Distribution. Then, he made his triumphant return to the lighting industry when he became co-owner and global sales director for the cutting-edge LED grow light company Dutch Lighting Innovations.

In addition to his business ventures, Jair is also an avid collector of rare cannabis-related artwork, antiques, and artifacts, and an aspiring cannabis culture historian. As the founder and curator of the World of Cannabis Museum Project, his dream is to someday put his vast collection on display by opening a physical cannabis culture museum to educate and entertain the masses. This past year, he’s also created Legends of Cannabis as a way to honor the OGs and icons of our community. These non-profit projects are Jair’s way of giving back to the cannabis community which has given him so much.

Making an impact together

Jaïr is co-owner of multiple businesses to give back to the community and showcase what we love the most.

Some of the awards

Cannabis Philanthropist Icon

2024

Crohn's Charity Service Foundation

Award to Jair for Cannabis philanthropist icon of the year 2023 - 2024.

WoC Museum
Ondernemer

2019​

Cannabis Capitcal Convention​

Award for entrepeneurship in the cannabis industry with World of Cannabis Museum.

Lifetime Achievement Award

2018​

Cannabis Business Awards​

CBA Globes award from 2018 for Jaïr Velleman.

Companies

Dutch Lightning Innovations

Revolutionizing horticulture with premium lighnting solutions and the best service. DLI designed a unique UV solution to increase cannabinoids and terpenes.

Dab stars

Dabstars began as a movement in Seattle WA, recognizing the people, businesses and products in the cannabis industry that are exceptional. Today, Dabstars specializes in developing your brand, presence and reputation online. We are a full-service Digital Marketing agency focused on developing influencer marketing programs. Our team has a wide swath of experiences including cannabis cultivation, marketing and sales, social media influencers, website and content creation.

LBS Distribution

lbs. distribution was founded in 2017 by a group of cannabis entrepreneurs with the goal of creating a robust and efficient supply chain of legal cannabis throughout California. Located in West Sacramento we are in the heart of Northern California and the cannabis industry. Our mission is to connect California’s licensed cannabis retailers with the finest cultivators, artisans, and manufacturers that have made this state world renown for high-quality cannabis. From the Redwoods forest of Humboldt to the beaches of San Diego and everything in-between lbs. distribution is your one-stop shop to bring you the high-quality products and reliable service your dispensary needs

At the World of Cannabis Museum, our mission is to document and preserve the modern history of cannabis by collecting and protecting some of our culture’s most significant artwork, antiques, and artifacts, then displaying them to the public in as engaging, entertaining, and educational manner as possible.